Jimmy Dean Arts and Music Festival to Showcase Diversity and Honor Plainview Icon


Jimmy Dean’s variety show frequently featured different cultures and origins.

He had a unique way of seeing things in a unique light, said Melissa Gonzalez, executive director of Jimmy Dean and the Llano Estacado Museum.

As Dean was a renowned musician, among many other talents, Gonzalez and his team felt that the first Jimmy Dean Music and Art Festival would be a good way to celebrate his legacy and show the locals what Dean saw. in his community.

“We really wanted people to see the different cultures that are here,” she said, noting that the festivities will feature them in the form of music.


The one-day event – sponsored by Wayland Baptist University, the Jimmy Dean Museum and the City of Plainview – is scheduled to start at 9 a.m. and end at 9 p.m. at the Wayland campus. Free entry.

The day’s activities will begin with a ribbon cutting at 10 a.m., which is expected to include Mayor Charles Starnes, WBU President Bobby Hall and members of Plainview City Council and the Chamber of Commerce.

There will be vendors, food trucks, a Mustang Club Car Show and garage sales.

There will also be a group of reenactors (The Old Texas Frontier Historical Association) performing a living history exhibit of the Shafter Expedition of 1875.

Gonzalez hopes the reenactment exhibit will result in additional collaborations with the group in the future.

The day will also include a series of outdoor concerts that Gonzalez hopes will really showcase the diversity of regional musical interests. The Royal Priesthood of Happy Union Baptist Church will take the stage at 11 a.m., followed by a performance by the Hogg Maulies at 2 p.m. Tejano star David Lee Rodriguez will take the stage at 4 p.m. There will be a Sounds of West Texas concert at 7 p.m. featuring a special performance by Donna Dean, who will perform some of Jimmy Dean’s greatest hits.

Gonzalez hopes the event has something for everyone.

The event will also feature special commemorative posters designed by Dirk Fowler, professor of graphic arts at Texas Tech University.

The Abraham Art Gallery will also be open to those who wish to preview the latest exhibition.

The Jimmy Dean Museum will be open for tours until 6:30 p.m.

Those who want to know more can visit www.jimmydeanmuseum.com.

There will also be a group organizing a garage sale in conjunction with the festival. The garage sale will open at 8 a.m. and close at 8 p.m. to 6 a.m.e and Quincy Street south of Gates Hall. There will be dishes, furniture, office furniture and many other items.


Gerald R. Schneider

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