A new festival is coming to northwest Arkansas thanks to a partnership between OZ Brands, the Crystal Bridges Museum of American Art and the Momentary.
FORMAT – “For Music + Art + Technology” – is set to take place September 23-25 at the private airstrip in Sugar Creek, a location with 250 acres of green land surrounded by forests, just six minutes from downtown Bentonville. Tickets will go on sale Friday.
Over 50 artists will perform live, including Australian band Rüfüs Du Sol, Phoenix, Beach House, The Flaming Lips, British electronic music project Jungle and The War on Drugs, among others.
While the festival will have traditional main and secondary stages for performances, live music will also take place in a number of alternative settings, such as a converted disco barn, a multi-room speakeasy, hidden forest enclaves and an open-air pavilion. air, according to a press release.
The premiere of a collaboration on artificial intelligence between John Gerrard and Richie Hawtin will take place in these few days, revealing a digital work sensitive to data and the environment. A “constantly evolving” musical composition will be played alongside him.
The visual arts will play an important role in FORMAT with installations, integrated performances and artistic experiments by several well-known artists, including Jacolby Satterwhite, Pia Camil and Marinella Senatore.
Nick Cave’s iconic Soundsuits will make daily “invasions” at the festival. Cave’s elaborate costumes made of discarded materials are works of art. One is currently on display in ‘The Dirty South’ exhibition at Crystal Bridges.
A mirrored hot air balloon, called Doug Aitken’s New Horizon, will make an appearance, and the artist duo speculate that the vivid astrofocus will place colorful treehouses and other wooden structures in the forest.
The barn will be transformed into a “disco madhouse” by artist Maurizio Cattelan’s magazine Toiletpaper and a full-scale maze made of recycled plastic bottles revealed, created by the guerrilla collective Luzinterruptus.
Guests can also expect large-scale light installations, an interactive textile sculpture and a new design for one of the main sites involved in the festival.