Serbia’s Exit music festival has its eye on India with a travel deal

Participants at EXIT Music Festival 2021 in Serbia. Photo: courtesy of the festival

Even as music festivals in India are beginning to announce dates for their long-awaited post-lockdown return, multi-day music gatherings are already starting around the world and attracting Indians.

While some are planning big-budget festivals such as Primavera in Spain or Wacken Open Air in Germany this summer, other festivals in Europe are trying to woo attendees by partnering with travel agencies to offer tourism and l music festival experience. Serbia’s Exit music festival, taking place July 7-10 at Petrovaradin Fortress in Novi Sad, is teaming up with travel company JOL, headquartered in Gurugram, to sell an “exclusive travel package for discerning Indian travellers’ wishing to attend.

Exit – in existence since 2000 and also hosted in Malta – will bring together a diverse lineup, ranging from EDM artists like Calvin Harris, Afrojack and Noisia to Nick Cave & the Bad Seeds, Iggy Azalea, singer-songwriter James Arthur, punk precursor Marky Ramone, as well as metal bands like Sepultura, Napalm Death and Nervosa for four days.

JOL’s exclusive package – which includes an early kick-off in Serbia from July 6 – includes premium hotel accommodation, exploration of local cuisine and culture and an access pass Two day VIP at the festival. The JOL website lists the all-inclusive price of the package starting at ₹1,37,997 per person, payable in instalments. In addition to the festival, the package promises access to the opening and closing parties in Belgrade, a wine tasting and a seven-course lunch.

JOL CEO Sanyam Bajaj said in a statement, “Over the years, music tourism has turned into a massive phenomenon globally, as young travelers to India are enthusiastic about idea of ​​exploring it as a completely new experience. With music constituting a large part of the interest of this population, travel is the new medium that brings these two forces together to revive travel and tourism to pre-Covid levels.

Get more details about JOL’s Exit Festival Package here.

Gerald R. Schneider