This American-made brand turns recycled milk jugs into toys

This year, Earth Day is fast approaching. On April 22, businesses, communities, environmentalists and people from all walks of life will come together around the world to highlight the importance of taking action to protect the environment.

This annual celebration of environmental practices highlights green businesses in the spotlight, companies committed to promoting a more environmentally friendly approach.



Green business, green toys

A company dedicated to promoting a green message and encouraging adaptation to a more environmentally friendly lifestyle is green toys.

Green Toys is a California-based toy manufacturer with 10 years of experience creating an eco-friendly business model.

This eco-friendly toy company’s motto is “Everyday is Earth Day”. Green Toys has managed to put together a collection of fascinating and unique toys made from recycled milk jugs, made in the USA.

Small Business Trends spoke with Ian Coats MacColl, Creative Director at Green Toys, who explained how 10 years ago founders Laurie Hyman and Robert von Goeben wanted to create a toy company that would make a difference. Von Goeben had experience in the toy industry, and Hyman was determined to create better toys for her growing young family.

Green Toys was started with a mission to create environmentally friendly toys in the United States for children and their families.

Since its launch in 2008, Green Toys has recycled an incredible 47,640,818 million cartons of milk to create an inspiring line of toys.

Other recycled materials are sometimes incorporated into the company’s toys, such as yogurt pots and other recycled plastics. All toy packaging is made from 100% recycled cardboard. Each recycled Green Toys box saves a gallon of water.

Made in the USA

Green Company Green Toys

Green Toys prides itself on being a 100 percent Made in the USA business. From manufacturing, to the assembly process, to packaging and dismantling, all Green Toys products are 100% made in the USA.

MacColl says one of the biggest challenges Green Toys faces when made in the United States remains the high cost of its products compared to those made overseas, primarily due to domestic manufacturing costs and the use of recycled materials.

“We have to be very careful in development to make sure we’re creating additional value, great play and extreme durability,” MacColl said, adding:

“Because our material is a bit difficult to mold, we make things very thick. The advantage of all of this is that our toys last a very long time and rarely break. So consumers pay a little more, but they get in makes tremendous value. Communicating this to consumers who are not yet familiar with our brand can be a challenge, but we see them coming back again and again that they understand what we stand for.

As Earth Day approaches, companies such as Green Toys should be commended for the outstanding work they do in an effort to manufacture products while also protecting the environment.

Image: Green Toys


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Gerald R. Schneider